Our Mission

EF-group’s mission is simple: delivering value, efficiency and quality to our partners and clients in everything we do. We’re not about superficiality here. We do what we say we’re going to do and we make sure to get it done.

With technological advances on our side, we're in the right position to solve whatever challenges come EF-group's way. Plus, we're all about imparting our knowledge and wisdom to others. That's why you'll find a focus on education and training here. Getting partners and clients up to speed with our market solutions is just one of EF-group's many passions.

But above all, we're committed to investing in you. We prefer action here. This means putting you at the centre of our success, empowering you in a way that optimises your business, your operations and your workplace like never before.

“No solution, service or function exists unnecessarily. We are resolutely focused on our clients’ needs, ensuring we provide genuine value.”

Our Brand Values


Being human means being yourself, and respecting that in others too. Be kind, considerate, understanding and approachable.
• Be real and approachable • Speak your mind • Trust each other • Be fair, caring and loyal • Don’t hide behind technology • Be a work in progress

the bar

OK is just OK. Good enough is usually not good enough. But raising the bar means maximising value for all.
• Take confident action • Seek to maximise value and efficiency • Collaborate, co-innovate, cooperate • Make people say “I wish I’d thought of that” • Provoke change


We go the extra mile, and then some.
• Delivery is king • Proactivity wins the day • Be confident, persistent and brave • Collective independence is our superpower • Be accountable

Lead & learn

To lead and learn together is to develop and succeed together.
• Co-family is our strength • Share openly • Empower each other • Keep learning • Be curious

the ride

Savour the whole experience.
• Have fun • Passion and confidence are contagious • Self-development is empowering • Celebrate success • Make office life count

Our Story


Founder, Paul Mizen, takes the leap to turn an idea and dream into reality. With years of experience, a fire in his belly and a passion in his heart, Paul launches E-Foods from the front bedroom of his house.

Manchester press recognises E-Foods as an emerging business set to do great things. Paul bolsters his team with experts from across the industry, and things really start to ramp up!

Now well established with a clear vision for the future, the E-Foods team set to work on their mission of supporting the local community and charities close to their hearts. We host our first charity golf event, raising over £10k for our charity partners.

Our charity mission continues, and with the Army veterans close to our hearts, we smash our own expectations and donate over £14k throughout the year to this great cause.

We’ve outgrown our office space and move into our shiny new home with capacity for all our team and growth for the future. Watching our signs go above the door was a very proud moment for Founder Paul Mizen and the team!

When we say family-run, we really do mean family-run! By 2014 there’s a grand total of six families working across all of the teams in our business, it makes for some interesting debates sometimes!

We shaped up, trained hard and let our running shoes do the talking as we hit the streets to raise more money for our charities in the Great Northern Run.

With our client and supply base growing, we invest heavily in a powerful procurement platform. Working with software solutions business Air Publishing Ltd, we collaboratively design and launch Freshmarkets.

E-Foods is still at the heart of who we are, but with other brands and solutions within our capabilities, we enhance our offering and evolve into EF-group.

The industry is changing, and our solutions need to evolve to meet the growing needs of our clients. We go in search of a solution that complements our existing software, so we acquire CaterCost, a nutrition and menu management platform.

Covid hits, the world shuts down and we, like many other businesses, safely move our team into homeworking. Working closely with our supply chain partners, we source large quantities of PPE for our healthcare clients and even make PPE donations at our local hospitals to show our support to those on the front line.

Even a global pandemic can’t stop us! After months of development, we launch CaterCloud to the world, our industry-leading nutrition and menu management platform.

After partnering with Air Publishing Ltd for six years, we announce the acquisition of APL and bolster the EF capability even further. By bringing our software in-house, we now have full control over the systems and services we provide to our clients and suppliers. A huge milestone for us and one that takes us from supply chain partner to Software Solutions partner.

Together again! After what feels like forever, we give our office a fresh lick of paint and celebrate coming back together again. Our teams now enjoy the flexibility of hybrid working, enjoying the quiet, focused time at home and the collaboration of being one team in the office.

A big year for us! Foodbuy UK and Ireland, part of Compass Group, recognise us as the leaders in our industry and in July 2022 Foodbuy announce they have acquired EF-group. From our end, it’s business as usual with no changes for our teams, clients or supply chain partners, we continue to run independently but with the backing and purchasing power of Foodbuy behind us!

Same great team, same great solutions, one refreshed brand identity. After months of focussing on our digital transformation, EF-group gets a glow up, and we launch our new look and feel to the world.

Meet the Team

With software, you don't often meet the people behind the product, but we're humans too!

Paul Mizen

Chief Executive Officer

Kerry Pitt

Chief Strategy Officer

Andy North

Commercial Director

Steve Walker

Group Sales Director

Jason Mizen

E-Commerce Director

Caroline Ingram

Operations Director

Stephen Gallagher

Executive Director

Steve McFall

National Accounts Director

Charlie Huntington

Technical Operations Director

Rich Drury

Technical Director